Trademarking and Licensing for Transit Providers

Trademarks are assets that can be used to generate income or operate as a shorthand way of identifying a company and the goods produced or services provided by that company. Transit agencies should be familiar with the process utilized to create and protect a trademark. The purpose of this report is to give the intellectual property novice an understanding of the process of creating and protecting trademark assets. Included is a step-by-step explanation of the process used to prepare and file an application for a federal trademark. Also, this report contains a webliography, which should be convenient for interactive research.