Communicating the Value of Transportation Research -- Guidebook

This comprehensive document provides transportation researchers, planners, managers, and others with professional advice on how to design, plan and execute effective communication campaigns that convey the value of research projects or programs. It covers the elements of good communication practices, the communication process, evaluation and feedback, and targeting specific audiences. This is a practical document, offering quick tips, detailed how-to descriptions, and useful resources and templates. The guidebook is organized into the following four chapters and two appendices: (1) Signs of Good Communication Practices; (2) The Communication Process; (3) Planning & Evaluating Your Research Communication; (4) Putting It All Together: Communicating to Specific Audiences; (Appendix 1) Transportation Case Studies; and (Appendix 2) Non-Transportation Best Practices.